Edelman have published an interesting white paper on what lessons can be learnt from Obama’s use of the social web in his campaign. It’s worth a read.

Here’s the headline list of learning points:

• Start early
• Build to scale
• Innovate where necessary; do everything incrementally better
• Make it easy to find, forward and act
• Pick where you want to play
• Channel online enthusiasm into specific, targeted activities that further the campaign’s goals
• Integrate online advocacy into every element of the campaign

This seems to tie in rather nicely with some of the messages I have been banging on about of late, including the emphasis on prototyping, ‘worse is better’, etc.

Tagged: campaigning, edelman, obama, Social Media

Possibly related posts:

• Learning from Obama
• Web 2.0 North of the Border
• STOP BLOCKING
• Digital mentoring for public servants?
• The search for shared meaning