Meatball Sundae

September 18, 2008 · Print This Article

I’m working my way through my dead tree reading list, and right now I’m burning through Seth Godin’s Meatball Sundae. It’s terrific stuff.

Here’s one nugget from early on in the book -a list of ‘the foundations of new marketing’. It works for stuff other than marketing, though, I reckon, and might serve as a useful way of describing what worldview 2.0 might be:

  • Direct communication and commerce between producers and consumers
  • Amplification of the voice of the consumer and independent authorities
  • The need for an authentic story as the number of sources increases
  • Extremely short attention spans due to clutter
  • The Long Tail
  • Outsourcing
  • Google and the dicing of everything
  • Infinite channels of communication
  • Direct communication and commerce between consumers and consumers
  • The shifts in scarcity and abundance
  • The triumph of big ideas
  • The shift from ‘how many’ to ‘who’
  • New gatekeepers, no gatekeepers

I wonder how many of these things can be applied to government and the governed, rather than producers and consumers?


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