Nice post from Steve Rubel, comparing the approach taken by two hugely innovative companies to engaging with their customers:

Google isn’t exactly known as the most transparent company in the world, but they’re light years ahead of Apple - a company that in some ways they share a kinship with when it comes to their reputation for innovation. Apple (or for that matter any big company) can learn a lot about radical transparency, customer service and PR from Google, even though they’re hardly perfect here.

The post is worth reading in full as Rubel analyses some of the good stuff that Google does (open about improvements to their products and lots of blogs) - and compares it to the lack of such activity by Apple.

I dare say that many public sector organisations are behind even Apple in this regard. Would you even want to be as open as Google about this sort of stuff? My view would be yes, but I would imagine that the idea would scare a lot of folk to death!

Tagged: Apple, communications, google, pr, steve rubel

Possibly related posts:

• On the Social Media Release
• FriendConnect
• Gmail gets better with labs
• ColaLife Campaign Video
• My iPhone Apps