One of the best sessions at 2gether08 was Simon Berry’s on his ColaLife project, to try and gather as much support as he can for his idea to use the Coca Cola distribution network to get dehydration salts to those that need them in the developing world. It was also frustratingly short - another argument for greater flexibility to be built into conference agendas.

Simon has been leveraging the social web like no tomorrow in an attempt to drum up as much support as possible, making regular posts on the topic to his blog, and creating a Facebook group which has, at the time of writing, 2,934 members. In this video, Simon chats with David Wilcox about the campaign’s development:

Simon Berry from David Wilcox on Vimeo.

One of the key challenges facing the campaign is how to actually get the huge Facebook interest to transfer into real action. Facebook is notoriously a walled garden - it is hard to get outputs from it.

So, to help continue discussions and open things up a bit, Simon has started a Google Group at http://groups.google.com/group/colalife. This means that folk can chat via email, rss or web, pretty much however it suits them. It also means that information and documents can be shared online too.

Anyone can sign up to the Google Group by entering their email address in the box below:

Subscribe to Cola Life

Email:

Visit this group

Please do so and get involved with this incredible campaign.