Simon writes a nice post celebrating the existence of the new official BIS blog, and provides a handy list of existing Whitehall “formal, properly-designated corporate ‘blogs’”.
Here they are – I’ve also added UKTI’s blog to the list, which I’m sure Simon will do too on his when he gets a moment:
- Foreign Office
- Ministry of Defence
- Business, Innovation and Skills
- Energy and Climate Change
- International Development
- Culture, Media and Sport
- UK Trade and Investment
I’m pleased, because as I have written on many occasions, I think blogging is a fantastic way for organisations to tell their stories, unhindered by having to go through third parties, media organisations and that sort of thing.
As Simon makes clear, these are public, official blogs, corporately branded and not the personal blogs of civil servants or politicians, which is a quite different thing. So what makes a blog an official one like this? I’d say some, not necessarily all, of these are factors:
- Use of corporate departmental or organisational branding
- Sitting on the official domain of that organisation
- Linked to (reasonably) prominently on the standard corporate homepage
- Written by a group of people rather than an individual (or a collection of individuals’ blogs, like in the FCO case)
There probably are others too – please do suggest them in the comments.
I’d like to start looking at which local councils are blogging officially, like the central government examples above. At the bottom of this post, you should find a form to complete if you have any to submit. If you can’t see it, that might be because you are looking at this in an email or your feed reader. Viewing the original post is your best bet.
My next post on this topic will be on how we can get more blogging happening in this way, and perhaps what Kind of Digital can do to help!