I’m looking forward to my quick tour of Scotland this week, visiting Edinburgh tomorrow, to deliver a seminar on social media strategy for public services; and then Aberdeen to talk to the Scottish Knowledge Management Network about how technology makes sharing and storing knowledge a wonderful thing.
Both these events are in partnership with the Improvement Service.
Social media strategy
The seminar tomorrow is going to be quite interesting, as it is the first of its kind that I have delivered, and so it might be worth covering in a bit more detail.
As Joanne Jacobs expressed very eloquently in this post, strategy is vital for an organisation wanting to get digital engagement right. I’ve tried to design this seminar around the process of writing a strategy.
So, the agenda looks a bit like this:
- Background
- Objectives
- Implementation
- Evaluation
- Risk management
- Operational guidance
Each section will feature a short presentation from me, introducing the topic, and then a discussion on tables. Then all the delegates fill in the relevant section of the workbook we have created for them, with a page for each section, where notes can be jotted down.
Then after the event all delegates will be sent an electronic version of the workbook so they can type it all up, make any changes to the format they want to and that kind of thing, so that – wahey! – they have a draft strategy ready to go.
I’ll share the slides and workbook on this blog – assuming the seminar works! – next week.
I’m interested in making this seminar available to others as well, which could take the form of running more face to face sessions, for which a charge may well be necessary; or online as a webinar, which is likely to be free.
I’d appreciate any feedback on which of these people might prefer!
That sounds like a jolly clever plan, Mr Briggs. I’d be inclined to add ‘Audiences’ into the objectives section, as that’s a pretty key thing to have in mind too.
Look forward to seeing what happens.
Thanks Steph! Audiences do get mentioned, both in the objectives section and in implementation, where we discuss which audience is aimed for with each tool.