DavePress » Government 2.0

Social CRM

Dave — Sat, 20 Mar 2010 10:21:58 +0000

An interesting development is the way social (in other words, anything ‘2.0′) technology is influencing traditional corporate IT. Despite not having an IT background myself, I find this stuff fascinating.

CRM (Customer relationship management) systems are no different, and an awful lot of talking, writing and developing is going on around the idea of ’social CRM’.

The Altimeter Group have published a report including several case studies about social CRM, which is rather a good, thought-provoking read. Jeremiah Owyang, in his blog post announcing the report, says:

We know that customers are using these social technologies to share their voices, and companies are having a very difficult time to keep up.

I think the same could probably be said of citizens and governments.

From the report’s exeutive summary:

Social CRM does not replace existing CRM efforts – instead it adds more value. In fact, Social CRM augments social networking to serve as a new channel within existing end-to-end CRM processes and investments. Social CRM enhances the relationship aspect of CRM and builds on improving the relationships with more meaningful interactions. As the ‘Godfather of CRM’, Paul Greenberg notes, “We’ve moved from the transaction to the interaction with customers, though we haven’t eliminated the transaction – or the data associated with it… Social CRM focuses on engaging the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment. It’s (i.e. Social CRM is) the company’s response to the customer’s ownership of the conversation.”

The report is embedded below. If you can’t see it for whatever reason, you can download it here: Social CRM report from Altimeter.

Social CRM: The New Rules of Relationship Management

View more documents from Jeremiah Owyang.

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Meeting with Microsoft

Dave — Wed, 27 Jan 2010 14:26:06 +0000

I had a very interesting hour today, chatting with James Brown and Dave Coplin at Microsoft. James works with the public sector all over the world, while Dave concentrates his effort on the UK. Dave also came along to last weekend’s govcamp – good man!

We had a great discussion about the state of public sector IT and the big issues, like open data, innovation and collaboration in government.

No one once claimed that Windows 7 was their idea.

I think it’s important that big vendors like Microsoft – and Google, IBM, SAP and others – are involved in these discussions. Here’s a few reasons why:

These guys know a lot of stuff, and they aren’t afraid to share it
Like it or not, a lot of public sector organisations buy their IT from bigco. If we – by which I mean the community of people interested in open and effective government – want real change to happen, these guys need to be involved in the conversations
Further, for long term technology enabled change to be sustainable within the huge – and not so huge – organisations that make up the public sector, the big boys have to be involved
Finally, and perhaps most importantly, the issues we are all talking about are platform neutral. It’s in everyone’s interest that government becomes more innovative and collaborative, whether you are a civil servant, a one man govweb revolution, or a multinational supplier

Both James and Dave are keen to be a part of the conversation and the discussion around open government and the use of technology in organisations to drive improvement and efficiency. Dave even volunteered to write something for this blog in the near future – and now I’ve written it here, it looks like he’ll have to.

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Is government a knowledge business?

Dave — Thu, 24 Dec 2009 11:45:38 +0000

Enterprise 2.0 is a label Andrew McAfee coined to describe the use of collaborative tools within large organisations, focused on the benefits this offers to non-technical managers rather than technology-for-technology’s sake enthusiasts. In other words: blog, wikis, forums, and social networks are nice, but what does it mean for a service manager? As always Wikipedia is your friend.

McAfee’s book, helpfully titled Enterprise 2.0, is a great read. I’m halfway through it myself.

This ties into what will be a key theme for me in 2010 – that the interesting bits around social software is not the software but the implications of it: sharing, openness, transparency, collaboration, co-creation.

Dennis Howlett posted a while back that enterprise 2.0 is a crock:

Like it or not, large enterprises – the big name brands – have to work in structures and hierarchies that most E2.0 mavens ridicule but can’t come up with alternatives that make any sort of corporate sense. Therein lies the Big Lie. Enterprise 2.0 pre-supposes that you can upend hierarchies for the benefit of all. Yet none of that thinking has a credible use case you can generalize back to business types – except: knowledge based businesses such as legal, accounting, architects etc. Even then – where are the use cases? I’d like to know. In the meantime, don’t be surprised by the ‘fail’ lists that Mike Krigsman will undoubtedly trot out – that’s easy.

It’s an interesting point Howlett makes, that greater collaboration and knowledge sharing through social technology works well in ‘knowledge based businesses’ but that the business case is harder to make otherwise.

How does this fit with government and public services? It’s a complicated one because there are clear examples of where greater collaboration and information sharing would have benefits, but also there are services provided by government which have to follow strict procedure, and to circumvent that would lead to disaster.

I see a clear opportunity to blend technology to produce systems that produce real value to staff working in public services: the intranet, eLearning, collaboration tools like Huddle, communication platforms such as Yammer and more traditional forums, knowledge sharing systems such as wikis. Carl hints at this in his recent post:

the intranet is now just part of what many people are referring to as Enterprise 2.0

The focus on the use of interactive web technology has been on external citizen engagement up til now. But many of the real wins might be behind the firewall.

Is there a conversation already going on about this? If not, let’s start one. I’m tagging this post – and any other relevant ones here on DavePress – as entgov. Feel free to do the same, or if someone comes up with something better, let’s use that.

Update: John Suffolk, UK government CIO, has posted this:

So if the customer/citizen becomes the CIO what does the CIO become… time for a new TLA; How about CCO, the Chief Collaboration Officer? In our world of ever decreasing time to launch our products and services and our increasing reliance on global supply chains and a multi supplier (IT and business service) world, increasingly our roles demand substantial collaboration to get the job done.

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Importance of mobile

Dave — Thu, 24 Dec 2009 10:31:23 +0000

Mobile platforms are going to be ever-increasingly important to government, not least in terms of communicating and consulting with citizens – especially in terms of engaging with the disadvantaged who are more likely to have a mobile phone than a web-connected computer.

But there is another side of this too, which is the role that mobile will play within organisations. As Oliver Marks writes on his Collaboration 2.0 blog:

The danger in this recessionary era is ironically choice: many employees have to resort to their personal mobile phones and unofficial (and often illegal) use of web ‘Software as a Service’ applications, storing sensitive company data outside the company, simply in order to get their job done. The challenges of putting together workflows which leverage the power of the new technologies is far more about motivating people to use processes mapped to appropriate technologies than the actual technology tools.

We are in a period of unprecedented change, while also fighting our way out of a deep financial markets induced recession. Companies who focus on leveraging their most precious asset – their people – and empowering them with the workflow, guidance and tools to innovate and work perceptively and productively will emerge as a more sophisticated next business generation. Those who don’t are likely to choke to death on costly fragmentation and lack of focus.

In other words, if organisations don’t embrace new ways of working and empower staff to use new technologies to work together better, the ever increasing sophistication of mobile platforms will mean staff can get on with in themselves. Not only will this mean organisations won’t make the most of this opportunity, there will be risks created by staff doing their own thing.

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Whither government 2.0?

Dave — Tue, 22 Dec 2009 13:26:30 +0000

Government 2.0 seems to be a well established meme in many parts of the world, but doesn’t seem to have taken root at all in the UK.

I can understand why people might think that is a Good Thing – Will and Stefan make the case on Twitter during a quick chat about the issue.

But I can see why having a label like this would be useful – there are so many disparate elements going on around change and the public sector, whether transformational government, Smarter Government, Power of Information, eGovernment, eDemocracy, open data, hyperlocal, CRM and VRM, transparency, openness… wouldn’t it be better to have a bakset to put all this stuff in?

By having a common tag to describe all this stuff, and bring it together, couldn’t we make more out of less? Reduce duplication? Make some useful connections?

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Gov 2.0 Taskforce report published

Dave — Tue, 22 Dec 2009 09:49:25 +0000

The final report from Australia’s Government 2.0 Taskforce has been published. I’ve not had the chance to read it yet, but the summary points sound sane enough:

Government 2.0 or the use of the new collaborative tools and approaches of Web 2.0 offers an unprecedented opportunity to achieve more open, accountable, responsive and efficient government.
Though it involves new technology, Government 2.0 is really about a new approach to organising and governing. It will draw people into a closer and more collaborative relationship with their government. Australia has an opportunity to resume its leadership in seizing these opportunities and capturing the resulting social and economic benefits.
Leadership, and policy and governance changes are needed to shift public sector culture and practice to make government information more accessible and usable, make government more consultative, participatory and transparent, build a culture of online innovation within Government, and to promote collaboration across agencies.
Government pervades some of the most important aspects of our lives. Government 2.0 can harness the wealth of local and expert knowledge, ideas and enthusiasm of Australians to improve schools, hospitals, workplaces, to enrich our democracy and to improve its own policies, regulation and service delivery.
Government 2.0 is a key means for renewing the public sector; offering new tools for public servants to engage and respond to the community; empower the enthusiastic, share ideas and further develop their expertise through networks of knowledge with fellow professionals and others. Together, public servants and interested communities can work to address complex policy and service delivery challenges.
Information collected by or for the public sector — is a national resource which should be managed for public purposes. That means that we should reverse the current presumption that it is secret unless there are good reasons for release and presume instead that it should be freely available for anyone to use and transform unless there are compelling privacy, confidentially or security considerations.
Government 2.0 will not be easy for it directly challenges some aspects of established policy and practice within government. Yet the changes to culture, practice and policy we envisage will ultimately advance the traditions of modern democratic government. Hence, there is a requirement for co-ordinated leadership, policy and culture change.
Government 2.0 is central to the delivery of government reforms like promoting innovation; and making our public service the world’s best.