Author Archives: Mark Pack

The biggest mistake councils made with online engagement

It’s frequently costly. It almost always achieves little. It lets people tick the “use the internet to engage with the public” box without actually achieving much. I am, of course, talking about webcasting council meetings. The idea has honourable roots. … Continue reading

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SEO for non-experts: what you need to know

Why do so many councils have such a poor online presence? I’ve written before about some of the missed opportunities, such as here, but for me the puzzle is as much “what should a council do?” as “why don’t more … Continue reading

Posted in Guest post | Tagged , , , , , | 9 Comments

Ten top internet tips for councillors

After a break of a week, the guest posts are back! This time it’s Mark Pack, who has written a handy guide for councillors on how to get to grips with the net. It is pretty rare these days to … Continue reading

Posted in Guest post | Tagged , , , , , , | 2 Comments