Comments on: Blogging for nothing, and your clicks for free http://davepress.net/2010/02/27/blogging-for-nothing-and-your-clicks-for-free/ Open government and everything else Tue, 24 Jan 2012 22:47:56 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Martyn Bull http://davepress.net/2010/02/27/blogging-for-nothing-and-your-clicks-for-free/comment-page-1/#comment-6449 Martyn Bull Sat, 27 Feb 2010 20:52:07 +0000 http://davepress.net/?p=3215#comment-6449 Most people would find it hard to accept that they should pay for information or ideas served up from a blog post. Even though the content is high value, blog posts tend to represent small portions of bigger ideas. People are prepared to pay for more extensive data analysis in white papers or reports. There you can charge very large sums eg Nielsen Norman group makes quite a bit of money charging over $100 for usability research reports, and there seem to be people prepared to buy them. The value of the free blog post is that it acts as a demonstration of the quality and ability you would get if the person was hired for private commercial work. It allows you to justify the fees you charge the client. Most people would find it hard to accept that they should pay for information or ideas served up from a blog post. Even though the content is high value, blog posts tend to represent small portions of bigger ideas. People are prepared to pay for more extensive data analysis in white papers or reports. There you can charge very large sums eg Nielsen Norman group makes quite a bit of money charging over $100 for usability research reports, and there seem to be people prepared to buy them. The value of the free blog post is that it acts as a demonstration of the quality and ability you would get if the person was hired for private commercial work. It allows you to justify the fees you charge the client.

]]> By: davebriggs (Dave Briggs) http://davepress.net/2010/02/27/blogging-for-nothing-and-your-clicks-for-free/comment-page-1/#comment-6447 davebriggs (Dave Briggs) Sat, 27 Feb 2010 18:47:44 +0000 http://davepress.net/?p=3215#comment-6447 <strong>Twitter Comment</strong> <a href="http://twitter.com/davebriggs" title="Twitter Comment" rel="nofollow"> <div class="ccimg1" title="davebriggs (Dave Briggs)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;"> <img name="cc_image" title="davebriggs (Dave Briggs)" style="float:left;margin-right:10px;padding:0;width:50px;height:50px;" src="http://purl.org/net/spiurl/davebriggs"> </div> </a> Blogging for nothing, and your clicks for free [link to post]<br /><br /> - <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a> Twitter Comment


Blogging for nothing, and your clicks for free [link to post]

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