How to make websites work

From Google’s LocalGov event today, Alex Nurenberg talked us through the steps you can take to make sure your website works – in other words that visitors find what they want quickly, especially when they come in via a search engine or advert.

  1. Bring me to the right page
  2. Make your homepage useful
  3. Help me navigate
  4. Give me the right results when I search
  5. Display services clearly
  6. Give me the detail I need
  7. Make registration optional
  8. Make it easy to enquire
  9. Reassure me
  10. Let your users design your website (it’s all about testing)


  • Use Adwords to drive the right traffic
  • Use Analytics to monitor performance
  • Use Website Optimiser to optimise content

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About Dave

Dave Briggs runs Kind of Digital, an online innovation agency helping organisations make themselves more interesting using the web. He's been writing this blog since 2004 and still isn't bored.
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