Matt Locke of C4 has a great take on metrics – a really simple 3×3 grid taking people from visitor to fan to participant, and looking at how we get their attention, keep their attention and drive action.
You’ll find more in his posts on “Commissioning for Attention” at http://www.test.org.uk – well worth the read. Certainly, it’s been well-received everywhere I’ve tried to explain it…
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