How do you measure blog success?
April 17, 2008 · Print This Article
What sort of things do you look at to measure the ’success’ of your blog, whether as a whole site or on a post by post process. I guess it might depend on why you are blogging as to what your actual definition of success might be.
Here’s a few basic ways that I thought of:
- Page views
- Number of comments
- Saves to del.icio.us etc and other social bookmarking sites like Digg etc
- Links to you from other blog
- Number of RSS subscribers
I suppose even these measures aren’t definite. For example, a few comments having a quality discussion are probably more valuable than hundreds saying ‘Great post!’ or something equally rubbish.
But of course there are other things to, which might tie in more to your reason for blogging. For example, campaign blogs which have a particular cause in mind, or blog that promote a new way of doing things. You might not get many comments, but if you manage to change the way people are doing things, then you have been successful. I guess the only problem is that you won’t know about it!
The great thing about blogging, though, is that if what you are doing is useful to people, or if it is something that folk find interesting, then people will link to you, or comment, or bookmark your stuff. It’s almost inevitable.
How do you measure your blog’s success?