From Google’s LocalGov event today, Alex Nurenberg talked us through the steps you can take to make sure your website works – in other words that visitors find what they want quickly, especially when they come in via a search engine or advert.
- Bring me to the right page
- Make your homepage useful
- Help me navigate
- Give me the right results when I search
- Display services clearly
- Give me the detail I need
- Make registration optional
- Make it easy to enquire
- Reassure me
- Let your users design your website (it’s all about testing)
Also:
- Use Adwords to drive the right traffic
- Use Analytics to monitor performance
- Use Website Optimiser to optimise content
