Comments on: Evaluating online engagement http://davepress.net/2009/06/30/evaluating-online-engagement/ Open government and everything else Thu, 09 Feb 2012 23:54:41 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: @harry_harrold http://davepress.net/2009/06/30/evaluating-online-engagement/comment-page-1/#comment-3345 @harry_harrold Tue, 30 Jun 2009 16:25:14 +0000 http://davepress.net/?p=1576#comment-3345 Matt Locke of C4 has a great take on metrics - a really simple 3x3 grid taking people from visitor to fan to participant, and looking at how we get their attention, keep their attention and drive action. You'll find more in his posts on "Commissioning for Attention" at www.test.org.uk - well worth the read. Certainly, it's been well-received everywhere I've tried to explain it... Matt Locke of C4 has a great take on metrics – a really simple 3×3 grid taking people from visitor to fan to participant, and looking at how we get their attention, keep their attention and drive action.

You’ll find more in his posts on “Commissioning for Attention” at http://www.test.org.uk – well worth the read. Certainly, it’s been well-received everywhere I’ve tried to explain it…

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