A Council page with a feed may mean people can view “the same old *” on facebook, but actually whats important is that Council’s activiely use facebook to interact with their audience. Much as your blog around Boris using Twitter.

I’ve seen a number of PR blogs in the past that slate “Chief Exec’s Blog” and I have the same issue – while a blog is ideally suited for a Chief Exec to communicate ideas and have them commented upon, a blog which doesn’t allow comments or where staff are too nervous to comment on is really nor more effective than sending out a memo by email every week.

I think Council’s should be on facebook and I suppose having a page is better than nothing – but there’s a real danger that these pages will be seen as (and in some cases will be) tokenistic efforts that will undermine the whole concept of what they are trying to do.