Comments on: Paul Canning’s 10 point plan http://davepress.net/2008/04/13/paul-cannings-10-point-plan/ Digital Enabler Mon, 08 Sep 2008 10:32:47 +0000 http://wordpress.org/?v=2.6 By: paul canning http://davepress.net/2008/04/13/paul-cannings-10-point-plan/#comment-769 paul canning Mon, 14 Apr 2008 00:31:56 +0000 http://davepress.net/2008/04/13/paul-cannings-10-point-plan/#comment-769 I think it's yes 'web strategy' but a bit wider than that. Think 'service delivery strategy' or 'engagement strategy' ... All of these depend on 'findability' or, as I kindof bluntly put it, what's the point? There is why great stuff which constantly doesn't find an audience. Why? Incidentally the other nine are important too, if anything's ever going to change: 2. Disengagement from the wider web and those damned walled gardens 3. Engaging the industry 4. Marketing 5. Widgetising services 6. Engaging the local 7. Cheaper usability methods 8. Content 9. Fixations on 'engagement' 10. Utilising reputation I think it’s yes ‘web strategy’ but a bit wider than that. Think ’service delivery strategy’ or ‘engagement strategy’ … All of these depend on ‘findability’ or, as I kindof bluntly put it, what’s the point? There is why great stuff which constantly doesn’t find an audience. Why?

Incidentally the other nine are important too, if anything’s ever going to change:

2. Disengagement from the wider web and those damned walled gardens
3. Engaging the industry
4. Marketing
5. Widgetising services
6. Engaging the local
7. Cheaper usability methods
8. Content
9. Fixations on ‘engagement’
10. Utilising reputation

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