Neville Hobson reports on the new site for BA’s new airline. And guess what? It’s running on WordPress.
More and more, public bodies and corporations are moving towards WordPress as a lightweight, flexible and powerful way of establishing a social web presence. Let’s have a look at the evidence:
- Brazilian Ministry of Culture
- General Motors’ GMNext blog
- Our NHS, Our Future
- Governance of Britain
- Ford Motor Co.: Auto Shows
Anyone got any more? I will update the post if you leave URLs in the comments.
Depends what you’re trying to list, Dave. Personally, I’d draw a line between WordPress-as-blog and WordPress-as-CMS. WordPress ‘sells’ itself as a blogging tool; and if you’re going to do a blog, frankly you’d be nuts to use anything else. But it’s an extra step to say ‘our site isn’t a blog per se, but we’re going to do it in WordPress anyway.’
Oh – and between you and me – next week (hopefully), you’ll have a new one to add to your list.
I guess I am after any examples of WordPress being used by large organisations, as opposed to individuals and small operations. In other words, evidence that the big boys are getting interested in WP as a platform, rather than spending shedloads on bespoke or propriatary solutions.
Look forward to your news next week!